UniFocus Begins New Chapter with First Fitness Partnership – Club Industry

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Leading workforce management provider expands services beyond hospitality by helping VASA Fitness improve member experiences, cut labor costs and enhance operational efficiency

DALLAS, TX— UniFocus, the leading hospitality provider of Workforce Management Systems, today announced its expansion into an additional market through a partnership with VASA Fitness, one of the top 20 largest fitness club operators in the country. For the last 20 years, UniFocus has thrived as an industry leader for hospitality labor management systems, however the positive results of its VASA partnership show that the company’s innovative workforce optimization technology can serve alternative industries as well – particularly the fitness sector. UniFocus is suited for any industry that needs to adjust staffing levels based on demand. 

 “Our partnership with VASA Fitness has been exceedingly beneficial for both sides,” said Mark Heymann, CEO and Founding Partner of UniFocus. “It proves that our belief in the versatility of our workforce optimization expertise is accurate. As shown by your partnership with VASA, we are confident that our software and consulting services can provide a wide range of benefits for any staffing environment that relies on demand and other business variables. At UniFocus, we’re all about providing a great customer experience and maximizing labor resources.’

After integrating UniFocus’ labor management system across 45 clubs, VASA made a seamless transition from spreadsheet-based models to advanced workforce optimization technology; enabling the company to raise its labor standards and operate with a proactive approach to budgeting. As the software’s labor management features handled the heavy lifting, VASA simplified scheduling for General Managers and automated forecasting of peak service times to deliver better member experiences. GMs reduced their weekly time spent on scheduling from four hours to 30 minutes, which enabled them to focus on customer service, facility-wide cleanliness, and COVID-19 safety protocols. 

“We were looking for a labor management system that could help us improve member experiences and meet labor goals,” said Troy Peterson, Chief Operating Officer at VASA Fitness. “The UniFocus solution exceeded our expectations, arming our general managers with the right information in real-time to make better decisions and increase operational efficiency. The technology was easy to implement, and the consulting/training services taught our GMs innovative labor strategies that resulted in financial savings. We are looking forward to seeing the long-term impact our partnership has on our profitability.”

In December 2020, UniFocus announced a strategic partnership with The Riverside Company to fuel an expansion into new markets. Its latest results-driven partnership with VASA exemplifies UniFocus’ steadfast commitment to growth and sustained success through exceptional client service and a best-n-class workforce management solution.  

About UniFocus

UniFocus is the industry leader in providing Smart Productivity Tools for Labor Management, Time and Attendance, Survey Solutions, Performance, Consulting and Training. Our technologies include industry-leading labor management systems, integrated with time and attendance, budgeting, revenue reporting and performance intelligence. Coupled with guest, employee and meeting planner survey feedback systems, and multi-dimensional mystery evaluations, UniFocus’ unmatched consulting and training expertise ensures clients get measurable returns for the systems we deliver – and customize to their needs.

UniFocus is an allied member of the American Hotel & Lodging Association and a member of the National Restaurant Association. For more information, visit www.unifocus.com or call 972-512-5100. Visit us on LinkedIn, Facebook, and Twitter. You can also subscribe to receive UniFocus press releases via RSS feed.

About VASA Fitness

About VASA Fitness
VASA Fitness is a high-value, low-price operator of fitness clubs and is among one of the top 20 largest health club operators in the country. VASA’s mission is to uplift everyone through fun, innovative and affordable fitness. VASA offers its more than 350,000 members in 48 operating locations an incredible value proposition with large, full-service clubs for as low as $9.99 a month. VASA offers top-of-the-line equipment, exercise machines, free weights and a wide variety of group fitness classes including Studio Red and many other amenities to help members customize their personal fitness plans. VASA headquarters are in Denver, Colorado and Orem, Utah with club locations across Colorado, Utah, Kansas, Oklahoma, Arizona and Indiana. For more information about VASA Fitness, visit www.vasafitness.com.

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