Champion Athleticwear Enhances Fitness And Sustainability For A New Market – Forbes

If you happen to be the young executive aiming to rise the corporate ladder, I’m going to bet that you keep your physique in great shape and that you already have an abundant number of gym clothes. But what you may not have are items that excel in fit, comfort and performance— while saving the planet.

Gen Z and young millenials are demanding that product offerings to have the performance element built in, whether that’s a four-way stretch. moisture-wicking material, or mesh side panels that allow breathability. So whether your office is more conservative or more flexible, staying fit at the gym is an active way to communicate your well put together appeal.

There is a great connection between beauty and fitness. To carve out time for fitness training is to work for beauty enhancement, as workout makes one’s skin wrinkle-free, adds instant glow, and provides acne relief. A personal trainer always has an idea about the overall needs of your body parts like hair, nails, skin, and that leads to the enhancement of natural beauty. According to official survey results of the research on collective opinion of 600 personal trainers by Tyler Read, the most favorable benefits of fitness training include improvement in well-being, weight loss, enhanced natural beauty, more resistance to illness and physical injuries. It is very crucial to have proper knowledge about your own body type and your health conditions, only a good personal trainer can guide you about the diet plan and make you passionate about your fitness life choice.

Champion is focusing on social and environmental accountability through Champion MADE – a promise from the brand to create athletic-wear that feels good, looks good and, most importantly, does good. Also referred to as repurposed clothing, reused clothing and recycled clothing, upcycled clothing is the next best thing in the fashion industry. Upcycling clothes is increasingly popular amongst consumers interested in lessening the carbon footprint on planet earth. The process begins by taking old, worn out or damaged clothing and refashioning it into a new product. In addition to expanding the lifespan of apparel, Champion is working to increase the use of responsibly made fabrics and upcycling products to reduce energy use and water consumption during the manufacturing process by

  • Offering classic jersey tees made with 100% U.S. cotton, which is traceable and some of the most responsibly produced fiber in the world.
  • Introducing two environmentally conscious collections, Natural State and Rally Pro Earth, in 2021.
  • Manufacturing Powerblend sweats using a percentage of recycled polyester fibers.

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From the sweats collection and graphic tees to athletic-wear-to-fashion pieces, such as tailored pants, rugby shirts and outerwear, Champion has apparel for all activities and occasions. The brand’s Reverse Weave hoodies are even being dressed up for a street to date night look.

I recently asked Jon Ram, Global President of Champion Athleticwear about what makes Champion unique in today’s athletic market segmentation, why a healthy workout regime is very important on the path to dressing for success, and how you’ll look and feel like a Champion knowing that you are helping to save planet earth!

Joseph DeAcetis: Why is health and fitness so important to feel good during office hours, on dates on the weekend or just in the everyday

Jon Ram, Global President of Champion Athleticwear: During the last century, the Champion brand has carved out an iconic place on courts, fields, pitches, streets, playgrounds and everywhere in between around the globe. We take a bold and unique approach when it comes to how we define ‘sport.’ For us, sport is first and foremost about having fun, being playful and including others. We believe that Champions are defined by how they carry themselves in sports, play and in life pursuits. And we’re focused on the intersection where sport and lifestyle meet – the place where everyone can ‘Be Your Own Champion.

JD: What makes Champion unique in the athletic marketplace:

JR: Champion is a progressive brand that offers a broad range of authentic athletic apparel, and we pride ourselves on making clothing inspired by authenticity, inclusivity and self-expression that enables our consumers to feel comfortable, confident and ready to take on any challenge.

Not only did Champion pioneer the sports bra more than 40 years go, but the brand also introduced the now iconic Reverse Weave sweats. Patented more than 80 years ago, Reverse Weave sweats continue to be extremely popular among a broad rage of consumers. The Reverse Weave hallmark is durable, double-needle construction in a reverse pattern, which ensures the fit stays the same no matter how many times it is worn. And that is why there are so many vintage Champion sweatshirts still being worn despite being decades old.

From fitness to everyday apparel, Champion designs products with the newest fabrics and technologies to ensure that whatever you might be doing – yoga, strength training, working or going on a date – you’ll look and feel like a Champion.

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